• Sports Leadership 4.0

    (the fourth industrial revolution)







    "The possibility for a player, team, club or organisation

    to grow, develop and perform to their full potential

    is never greater than the quality of its leadership"







  • Grey Matter Global is a sports leadership 4.0 strategy
    consultancy and thinking partner for progressive
    leaders, teams, clubs and organisations.

    We help leaders in sports build capacity and accelerate practice
    to achieve sustainable results - reducing failure to cope with '4.0'
    environments of complexity, change and problems.

  • Purpose


    There are at least *9 different skills of ‘4.0’ sports leadership. All skills are not equal, some are more important than others.


    Of the 9 skills we consider 3 the most important, which is why we only focus on accelerating sports leadership capacity/capability in 3 specialist areas
    1. Making Strategic Complexity Clear: a framework for understanding, approaching and designing solutions for problems that impact long-term leadership strategy.


    2. Leading/Managing through Change: the fundamentals, principles and practices for managing and controlling change (strategic + day-to- day).


    3. Solve Problems/Deliver Opportunities: embedding ‘best in class’ methodology for implementing decisions successfully (strategic + day-to-day).


    These 3 are recognised as '4.0' critical and outweigh others.


    We are experts in these areas and our purpose is to help leaders in sports achieve results in an increasingly complex world.


    *WEF Future of Jobs Report 2020

  • Measure your Sports Leadership 4.0 Vital Signs

    Benchmark your ability to lead in sports '4.0'

    Coming 2022


    Sports Leadership 4.0 is designed to build sustainable leadership practice

    altExecutive & Professional Development



    Sports Leader Premium




  • altExecutive & Professional Development

    for leaders who take growth personally



    Different ranges for different results

  • Meet Your Professor of Practice


    John Grisby FHEA CMBE CMgrMI MA

    John helps leaders build capacity and accelerate practice to achieve results, reducing failure to cope with ‘4.0’ environments characterised by complexity, change and problems (i.e. the fourth industrial revolution). He's a ‘hybrid’ combining two roles - Prof of Practice (academia) and Managing Partner (private sector). John has worked with leaders for the past 20 years across different sectors and parts of the world to help prepare/shift from pre-digital age skills '3.0' to digital age '4.0'.


    The books he writes speaks volumes about Professor Grisby's experiences of helping leaders’ transition to Industry 4.0; packed full of useful, practical advice, reading this this book is a prerequisite for those leaders seeking to adopt and exploit the 'digital thinking' now at our disposal. If you want success, read this book.

    I would highly recommend individuals, businesses, clubs, governing bodies and anyone wishing to progress their careers in sport to utilise John’s vast array of experience. John is a leading figure in sports and business leadership with decades of experience at a global level.

    John is one of the best sports business leadership resources in the market.

    John Grisby is an inspirational educator who has a unique understand of how to be successful in both business and sport. I had the pleasure of his advice and his insights and his expertise left us all incredibly impressed and inspired to do better, with a much improved game plan.

  • Connect