Sports 4.0
    (the Fourth Industrial Revolution)


    The difficult problems you couldn't solve yesterday,
    combines with the new challenges today and on the horizon tomorrow.
    It's 'sink or swim' in the perfect storm of sports 4.0

  • Grey Matter Global Ltd. is a leadership strategy consultancy for sports 4.0. -
    the fourth industrial revolution in sports. We help leaders prepare/shift mindset from ‘3.0’ to ‘4.0’, to make sense of complexity and solve difficult problems.

  • Special COVID-19 Sports Business Continuity Response

    Recovery & Reboot Package

  • John Grisby FHEA CMBE CMgrMI MA

    John is both a Professor in Practice Leadership/Management and Managing Partner at Grey Matter Global Ltd., a leadership strategy consultancy. He helps prepare/shift sports businesses and leaders from pre-digital age skills '3.0' to digital age '4.0'. He is an expert integrating unified science and academic/theory with real-world application to solve difficult problems and achieve results.

    Endorsements and Book Reviews

    The books he writes speaks volumes about Professor Grisby's experiences of helping leaders’ transition to Industry 4.0; packed full of useful, practical advice, reading this this book is a prerequisite for those leaders seeking to adopt and exploit the 'digital thinking' now at our disposal. If you want success, read this book.

    John is one of the best sports business leadership resources in the market.

    John Grisby is an inspirational educator who has a unique understand of how to be successful

    in both business and sport. I had the pleasure of his advice and his insights and his expertise left us all incredibly impressed and inspired to do better, with a much improved game plan.

    I would highly recommend individuals, businesses, clubs, governing bodies and anyone wishing to progress their careers in sport to utilise John’s vast array of experience. John is a leading figure in sports and business leadership with decades of experience at a global level.

  • Transformational Learning Experiences

    Dynamic tailored, practice based and and blended learning formats for next-generation leaders

    Executive Development/Education - Professional CPD - Business Transformation

    Sports Leadership Project 4.0 (SLP 4.0)

    Sports Leader Briefing-Roundtables

    Premium Leadership Content



    Sports Business Performance 4.0

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