Sports Leadership 4.0
    (the Fourth Industrial Revolution)


    The difficult problems you couldn't solve yesterday,
    combines with the new challenges today and on the horizon tomorrow.
    It's 'sink or swim' in the perfect storm of sports 4.0

  • Measure your Sports Leadership 4.0 Vital Signs

    and develop your ability to lead in sports '4.0'

    Available soon

  • altExecutive Development

    for leaders who take growth personally


    Sports Leadership 4.0 is designed to build long-term leadership practice,
    with different ranges for different results

  • Meet Your Prof of Practice

    John Grisby FHEA CMBE CMgrMI M

    John is a Professor in Practice and Managing Partner at Grey Matter Global Ltd. He helps prepare/shift leaders from pre-digital age skills '3.0' to digital age '4.0'. He is an author and works with leaders across many different industries and parts of the world to be effective in the 4.0 environment - which is characterised by complexity, change and problems.


    The books he writes speaks volumes about Professor Grisby's experiences of helping leaders’ transition to Industry 4.0; packed full of useful, practical advice, reading this this book is a prerequisite for those leaders seeking to adopt and exploit the 'digital thinking' now at our disposal. If you want success, read this book.

    I would highly recommend individuals, businesses, clubs, governing bodies and anyone wishing to progress their careers in sport to utilise John’s vast array of experience. John is a leading figure in sports and business leadership with decades of experience at a global level.

    John is one of the best sports business leadership resources in the market.

    John Grisby is an inspirational educator who has a unique understand of how to be successful in both business and sport. I had the pleasure of his advice and his insights and his expertise left us all incredibly impressed and inspired to do better, with a much improved game plan.

  • Grey Matter Global Ltd. is a leadership strategy consultancy for sports 4.0. -
    the fourth industrial revolution in sports. We help leaders prepare/shift mindset from ‘3.0’ to ‘4.0’, to make sense of complexity, change and solve difficult problems.

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