• Sports Leader Premium

    (Learn and Practice)

    Premium digital educational media for leaders in Sports 4.0

    Are you clear about the shift in the sports industry from pre-digital age '3.0' to digital age '4.0’?
    Do you understand the demands that paces on your leadership role?

    Premium is a transformational learning experience designed for leaders in any sports role, game or organisation.

    The format is exclusively for individual one to one-to-one or small teams. It's ideal for the self-motivated who have 'game knowledge' and are hungry for practice based leadership to improve.

    Learn and access knowledge at your own pace through a combination of short, intensive educational leadership content. It combines two learning styles, (1) autonomous/independent (asynchronous learning) and (2) scheduled live 1:1 meetings (synchronous/'together' learning).

    Learn anywhere

    • Watch/Listen with videos and podcasts.
    • Read book, articles, and presentations.
    • Take an informal assessments.
    • Practice applying what you have learned to your role.
    • Reflect/Engage through virtual 1:1s and Q&A with John Grisby/Prof of Practice, Author and expert in sports leadership mindsets.  

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    Real World | Practical

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    Learn and Practice

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    Results Focused | Outcomes

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    Designed for Full-Time Professionals

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    Action Plan | Implement

  • Premium Season #1 - The State of Play


    Introduction to Sports Leadership Mindsets


    Start to Prepare|Shift Your Mindset

    Take your first steps as a leader into Sports '4.0' - the fourth industrial revolution in sports. Learn the fundamentals of leadership to get clear about the demands '4.0' will place on your role, team and sport.


    In the next decade sports leadership effectiveness will be measured
    by skillsets associated with the business world. Shifting your mindset from pre-digital age '3.0' skills to digital age '4.0’ will improve all aspects of your leadership capacity (development) and capability (performance).


    Professional development is now a life long process. Just as crucial as knowing the technical, tactical and strategic elements to 'win the game'.

    Who Will Benefit

    • Leaders responsible for developing high level strategy for the next 2 to 5 years.
    • Age between 30 and 50 with more than 5 years sports sector experience.
    • Personal 'existential need' to proactively self develop capacity, professionalise, increase market value, career progression and/ or improve role performance.
    • Leaders coping with sports leadership systems and structures change.

    Tangible Outcomes

    • Begin to activate core role, game and sport leadership 'intelligences'. 
    • Produce a two-five year personal leadership strategy.
    • Start preparing and shifting your leadership skills and value for the from present 3.0’ to future ‘4.0’. 
    • Informally assess/map your leadership mindset profile in relation to role, game and sport (local and global).
    • Put key learnings directly into practice.


    What You'll Learn

    • Learn the fundamental building blocks for Sports Leadership 4.0.
    • Develop a deeper strategic and contextual understanding for all aspects of your leadership (role, game, business and sector).
    • Understand how your sports leadership mindsets can impact structure, communication, people, strategy, socio-cultural, and performance.
    • Learn a framework to help make complex leadership topics you're facing clear, such as strategy, performance, behaviour, change, disruption, 'wild cards', management, 'perfect storms', politics, gender, race, coaching, next-generation and problem solving.
    • Introduction to sports leadership systems and structures change strategy.
    • Discover new pathways of your personal leadership development.
    • Opportunity for intensive 1:1 learning with John Grisby Prof ofPractice and a subject matter expert in sports leadership personal, organisation and sector mindsets.
  • Premium Season #1 - The State of Play


    Introduction to Sports Leadership Mindsets

    Dynamic tailored transformational learning experience
    for next-generation leaders in sports


    Executive & Professional Development


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    One to One

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    • Sport Leadership 4.0 Book: Games You Can Play - Experience the Meaning of Winning. 
    • Article/Abstract: Sports Leadership Mindset-Thinking Systems theory.
    • Video/Podcast Series: Various topics covering sports leadership mindsets + audiobook chapters.
    • Informal Assessment (x 1): Sports Leader Mindset Map-Profile with feedback/insight.
    • Live Case Study (x 1): Tailored case study of sports leadership mindsets in action (topic your choice).
    • One to One Calls (x 3): Virtual Q&A with John Grisby/Professor/Author/Expert in leadership mindsets.
    • Personalised Recorded Video Q&A: Receive personalised recorded video answers to your questions.
  • Meet Your Prof of Practice

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    John Grisby John is a 'hybrid' Professor of Practice (academia), Managing Partner and author. He is a London based American and works with leaders across many different industries and parts of the world to be effective in the 4.0 environment - which is characterised by complexity, change and problems.


    John was a (US) state ranked athlete in three sports (ski racer, doubles tennis and collegiate triathlete). Like most athletes in the USA, he was introduced to physical and mental performance approaches in early development. He learned/developed approaches like mental focus, mental toughness and the 'Inner Game'. He later co-delivered a project with Myles Downey to establish the 'Inner Game of Coaching' in the world of professional sports coaching (football, rugby and tennis).


    He has learned almost everything about leadership, change and problem solving from five resources.


    • First, as a Professor of Practice, integrating science, theory and methodology for real world practical application (DBA style not PhD). 
    • Second, from Dr. Graves and Becks' human mindset science, framework and principles. 
    • Third, Myles Downey, pioneer of the ‘Inner Game of Coaching’ as an approach to executive performance in coaching and leader/manager/coach. 
    • Fourth, Dr. Ichak Adizes, founder of the Adizes Institute and developer of the ‘best in class’ Company Lifecycle methodology, a core approach to organisational change. 
    • Last, but not least, from the many clients who openly shared their experiences, their successes and their struggles.
    • First as a Professor and private sector practitioner working cross-sector and globally. I’m familiar with how academic rigour, pedagogy, research, methodology and theory applies in the real world
    • Second from Myles Downey, author of the best-selling book Effective Coaching and pioneer in an evidence-based methodology and commercial application for executive coaching in performance (individuals/teams/organisations).
    • Third Dr Clare Graves and Dr Don Beck. Developers of the first principle, unified science 'double-helix' theory and commercial application, core to the approach to human mindset-thinking systems, structures, development and change.
    • Fourth from Dr Ichak Adizes, founder of the Adizes Institute and developer of the 'best in class' Lifecycle methodology with commercial application and concepts, core to the approach to organisational change.
    • Fifth Dr Geert Hofstede Professor Emeritus of Organizational Anthropology and International Management at Maastricht University in the Netherlands, well known for his pioneering research on cross-cultural groups and organizations.
    • Sixth introduction to all the human performance domains (physical, emotional, mental and spiritual), methodologies and approaches in early development as an amateur and semi-pro athlete in the USA.
    • Last from the many clients around the world who openly shared their experiences, their successes and their struggles.

    Sports Leadership Books

    Games You Can Play - Experience the Meaning of Winning in Sports 4.0 (Michael Terrence Publishing 2019).


    Sports Leadership Publications

    Chartered Management Institute Insights (CMI)

    Global Professional Tennis Coaching Association (GPTCA)

    International Journal of Sport Science and Coaching (IJSCC)

    English Rugby Football Union Technical Coaching Journal (RFU)

    London Football Coaches’ Association Soccer Coach Magazine (LFCA)




    Premium FAQ

    Do have to apply?


    Yes. Slots are limited to availability.

    What is the payment policy?


    You pay nothing upfront. Your first need to complete an informal one-to-one virtual meeting then formal Registration. When you decided to go ahead we will issue an invoice with joining instructions.

    What technology do I need?

    You will need a standard computer/tablet/smartphone, a good internet connection and be able to access/play MP3s and videos.

    I work full-time. Do I have time?

    Premium is designed for full-time professionals. One of the best features is being a self-driven engagement which combines asynchronous (independent) and synchronous (live) learning. Some participants take one month others 12 months.

    What is the refund policy?

    Cancellations and a full refund can be made by complementing the ROI (Return on Investment) feedback form.

    How do I convert to timezone?


    Do I have to do the live one-to-ones?

    Yes. This is a semi-tailored engagement - meaning it's tailored to you. You will also have to complete and sports mindset leadership assessment and choose a case study. Live Q&A is optional, but it's your chance to further learning, development and practice.


  • Join Waiting List (2021)

    Only 12 places are available per year for Premium one-to-one. Currently no places are available.
    Please sign up to join the waiting list and arrange a meeting.