• Sports Leader 4.0 Premium (Sprint)

    One-to-One Leadership Strategy 4.0 Advising







    1 Session | 5 Sessions | 10 Sessions





  • Sports Leader 4.0 Premium Experience - Client Journey


    Get informed, Register, Schedule Informal Informational Meeting, Sign T&Cs and Start



    Introduction to Leadership 4.0 (PDF/Podcast/Video)



    One-to-One + Q&A




    Sports Leader Mindset Map-Profile (PDF/Podcast/Video)



    One-to-One + Q&A






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    Real World | Practical

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    Learn and Practice

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    Results Focused | Outcomes

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    Designed for Full-Time Professionals

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    Action Plan | Implement

  • Sports Leadership 4.0 (Premium) 


    Start to Prepare|Shift Your Mindset

    Take your first steps as a leader into Sports '4.0' - the fourth industrial revolution in sports. Learn the fundamentals of leadership to get clear about the demands '4.0' will place on your role, team and sport.


    In the next decade sports leadership effectiveness will be measured
    by skillsets associated with the business world. Shifting your mindset from pre-digital age '3.0' skills to digital age '4.0’ will improve all aspects of your leadership capacity and capability (development and performance).


    Professional development is now a life long process. Just as crucial as knowing the technical, tactical and strategic elements to 'win the game'.

    Who Will Benefit

    • Sports/Athletic Roles: CEO, GM, MD, Coach, Director, Head, Development, Trainer, Assistant Coach, Manager and Specialist.
    • Leaders responsible for developing high level strategy for the next 2 to 5 years.
    • Personal 'existential need' to proactively self develop capacity, professionalise, increase market value, progress career and/or improve role performance.
    • Leadership role ‘existential crisis’ forced to invest time and energy ‘firefighting’, reacting to problems/challenges beyond capacity/capability to control.
    • Key management/team are reactive to problems/challenges beyond their capacity/capability to deal with.
    • Transitioning from specific sport performance, technical, tactical and technique role specialisation to more strategic leadership role capacity/capability building (i.e. from player performance side to business leadership side).
    • Leaders coping with sports leadership systems and structures change.

    Tangible Outcomes

    • Begin to activate core role, game and sport leadership role 'intelligences'.
    • Produce a two-five year personal leadership strategy.
    • Start preparing and shifting your leadership skills and value for the from present 3.0’ to future ‘4.0’.
    • Informally assess/map your leadership mindset profile in relation to role, game and sport (local and global).
    • Put key learnings directly into practice.


    What You'll Learn

    • Learn the fundamental building blocks for Sports Leadership 4.0.
    • Develop a deeper strategic and contextual understanding for all aspects of your leadership (role, game, business and sector).
    • Understand how your sports leadership mindsets can impact structure, communication, people, strategy, socio-cultural, and performance.
    • Learn a framework to help make complex leadership topics you're facing clear, such as strategy, performance, behaviour, change, disruption, 'wild cards', management, 'perfect storms', politics, gender, race, coaching, next-generation and problem solving.
    • Introduction to sports leadership systems and structures change strategy.
    • Discover new pathways of your personal leadership development.
    • Opportunity for intensive 1:1 learning with John Grisby Professor of Practice and a subject matter expert in sports leadership mindsets.

    *Limited availability. Only 12 places are available per year. Investment depends on your desired objectives/goals and results.

  • Dynamic tailored transformational learning experience

    • 1 Session: Sports Leadership 4.0 strategic advising taster with digital educational media to learn/educate.
    • 5 Sessions: +Semi-tailored Sports Leadership 4.0 strategic advising to develop/perform.
    • 10 Sessions: ++Fully tailored Sports Leadership 4.0 strategic advising to embed/transform.




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    What Premium can include

    • Different ranges for different results.
    • Weekly, monthly or quarterly sessions (Zoom or other related platforms).
    • Premium digital media content to reinforce topics/themes (1-year license).
    • Signed copy and audio podcast chapter breakdown of guibook "Sports Leadership 4.0 - Experince the Meaning of Winning".
    • Develop leadership capacity and depth of insight on key issues reshaping global leadership in sports business/industry, such as performance, management, race, directing, coaching, problem-solving, politics, gender, doping, ethnicity, corruption, sustainability, socio-cultural, millennial, change, finance, systems and strategy.


    *Limited availability. Only 12 places are available per year. Investment depends on your desired objectives/goals and results.
  • Meet Your Professor of Practice

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    John Grisby John is a 'hybrid' Professor of Practice (academia), Managing Partner and author. He is a London based American and works with leaders across many different industries and parts of the world to be effective in the 4.0 environment - which is characterised by complexity, change and problems.


    John was a (US) state ranked athlete in three sports (ski racer, doubles tennis and collegiate triathlete). Like most athletes in the USA, he was introduced to physical and mental performance approaches in early development. He learned/developed approaches like mental focus, mental toughness and the 'Inner Game'. He later co-delivered a project with Myles Downey to establish the 'Inner Game of Coaching' in the world of professional sports coaching (football, rugby and tennis).


    He has learned almost everything about leadership, change and problem solving from five resources.

    • First, as a Professor of Practice, integrating science, theory and methodology for real world practical application (DBA style not PhD).
    • Second, from Dr. Graves and Becks' human mindset science, framework and principles.
    • Third, Myles Downey, pioneer of the ‘Inner Game of Coaching’ as an approach to executive performance in coaching and leader/manager/coach.
    • Fourth, Dr. Ichak Adizes, founder of the Adizes Institute and developer of the ‘best in class’ Company Lifecycle methodology, a core approach to organisational change.
    • Last, but not least, from the many clients who openly shared their experiences, their successes and their struggles.
    • First as a Professor and private sector practitioner working cross-sector and globally. I’m familiar with how academic rigour, pedagogy, research, methodology and theory applies in the real world
    • Second from Myles Downey, author of the best-selling book Effective Coaching and pioneer in an evidence-based methodology and commercial application for executive coaching in performance (individuals/teams/organisations).
    • Third Dr Clare Graves and Dr Don Beck. Developers of the first principle, unified science 'double-helix' theory and commercial application, core to the approach to human mindset-thinking systems, structures, development and change.
    • Fourth from Dr Ichak Adizes, founder of the Adizes Institute and developer of the 'best in class' Lifecycle methodology with commercial application and concepts, core to the approach to organisational change.
    • Fifth Dr Geert Hofstede Professor Emeritus of Organizational Anthropology and International Management at Maastricht University in the Netherlands, well known for his pioneering research on cross-cultural groups and organizations.
    • Sixth introduction to all the human performance domains (physical, emotional, mental and spiritual), methodologies and approaches in early development as an amateur and semi-pro athlete in the USA.
    • Last from the many clients around the world who openly shared their experiences, successes and struggles.

    Sports Leadership Books

    Games You Can Play - Experience the Meaning of Winning in Sports 4.0 (Michael Terrence Publishing 2019).


    Sports Leadership Publications

    - Chartered Management Institute Insights (CMI)

    - Global Professional Tennis Coaching Association (GPTCA)

    - International Journal of Sport Science and Coaching (IJSCC)

    - English Rugby Football Union Technical Coaching Journal (RFU)

    - London Football Coaches’ Association Soccer Coach Magazine (LFCA)




    Premium FAQ


    Do have to apply?


    Yes. Slots are limited to availability.

    What is the investment?


    Premium Strategic Advising is a value based. Three value options are available - 1 Session, 5 sessions and 10 Sessions. Value is determined by the individual's desired objectives/goals/results and GMG’s contribution to helping theme achieve a specific result and investment is based upon the project within the parameters contracted. We believe clients should never have to watch the clock when seeking advice, make an investment decision when assistance may be needed or seek permission to spend money if additional help is needed.

    What technology do I need?

    You will need a standard computer/tablet/smartphone, a good internet connection and be able to access/play MP3s and videos.

    I work full-time. Do I have time?

    Premium is designed for full-time professionals. One of the best features is being a self-driven engagement which combines asynchronous (independent) and synchronous (live) learning. Some participants take one month others 12 months.

    What is the refund policy?

    Cancellations and a full refund can be made by complementing the ROI (Return on Investment) feedback form.

    How do I convert to timezone?


    Are there criteria to engaging advising?

    Yes. An informal meeting is mandatory to understanding if Premium and we are a good fit. If you're interested please click the 'More Details' button. More information and a calendar link will be sent. Choose a date/time and provide the following information.

    1. Current role
    2. Years in role/industry
    3. Reason(s) for leadership development
    4. Any other useful information

    Your informal meeting will be confirmed promptly.


    *Limited availability. Only 12 places are available per year. Investment depends on your desired objectives/goals and results.