• Managing Partner

    Sports industry consultant and academic Professor of Practice (Leadership) with expertise in integrating applied science with academic theory to solve real-world problems and achieve results. John has extensive experience in diverse global corporate, economic, linguistic, and socio-cultural contexts.



    John Grisby FHEA CMBE CMgrMI MA
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    John Grisby is an industry consultant and academic Professor of Practice (Leadership). He's based in London and works internationally across multiple sectors. John has a track record of helping business leaders and corporate executives transform their roles, teams, and organizations.


    He specializes in building capacity and accelerating practice to achieve sustainable results, reducing failure to cope with business/industry '4.0' environments. John uses a range of 'best in class' methodologies to help clients understand complexity, lead/manage through change, and solve problems.  


    John has learned almost everything about leadership, systems, complexity, change and problem-solving from six resources.


    • First, as an industry practitioner and academic Professor of Practice (Leadership). He's familiar with how academic rigor, pedagogy, research, methodology, and theory apply to real-world industry.
    • Second, from Myles Downey, author of the best-selling book Effective Coaching and pioneer in an evidence-based performance coaching 'Inner Game' methodology (individuals/teams/organizations).
    • Third, Dr. Clare Graves and Dr. Don Beck, developers of Mindset-Thinking Systems, a soft human systems approach to leadership capacity and organizational behavior.
    • Fourth, from Dr. Ichak Adizes, founder of the Adizes Institute and developer of the 'best in class' Company Lifecycle methodology, a hard business systems approach to business improvement, growth, change and performance.
    • Fifth, Dr. Geert Hofstede Professor Emeritus of Organizational Anthropology and International Management at Maastricht University in the Netherlands, is well known for his pioneering research in cross-cultural groups and organizations.
    • Sixth, introduction to all the human performance sports domains, theories, methodologies and approaches in early development as an amateur and semi-pro athlete in the USA (physical, emotional, mental and spiritual).
    • Last, from the many clients worldwide who openly shared their experiences, their successes, and struggles.

    Accredited and Certified to Consult, Design, Deliver, Assess, Diagnose and Enable

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    HE Fellow

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    Chartered Member
    (CMgr MCMI)

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    Certified Management
    & Business Educator

    Sports Leadership/Management Development and Performance

    John was a (US) state ranked athlete in three sports. Like most athletes in the USA he was introduced to physical and mental performance approaches in early development. He learned/developed approaches like mental focus, mental toughness and the 'Inner Game'. He later
    co-delivered a project with Myles Downey to establish the 'Inner Game of Coaching' in the world of professional sports coaching (football,
    rugby and tennis.


    Competitive Sports Experience (USA)

    • Ranked Ski Racer (State)
    • Ranked State Tennis Play Doubles (State)
    • Semi-Professional Collegiate Triathlete
    • Competitive Ultra Endurance Runner
    • Happily 'retired' and uncompetitive in sports since 1992
    John has published a practical guide book for next-generation leaders in sports, Games You Can Play - Experience the Meaning of Winning in Sports 4.0 (Michael Terrence Publishing 2019). He has published numerous business and sport leadership articles internationally, which include; Chartered Management Institute Insights (CMI), Global Professional Tennis Coaching Association (GPTCA), International Journal of Sport Science and Coaching (IJSCC) English Rugby Football Union Technical Coaching Journal (RFU), and the Journal of London Football Coaches' Association (LFCA).

    Professor of Practice (Fellow HEA)

    John is a Professor of Practice Management and works at the faculty executive level with the Dean and Associate Dean to deliver the business

    school’s Employability and Enterprise and practice-based strategy (UK/Europe/ Middle East). His multi-faceted role combines advisory, consultancy, development, design, and delivery on a broad range of projects, which include; Business School Impact System, Small Business Charter, Innovation Bridge, ICT Escalator, Innovation & Enterprise, Executive MBA UK/Oman (Part-Time), Executive Education, Help to Grow and guest lectures.

    Corporate Leadership Performance and Development (Executive Coach EMCC Senior Practitioner )

    His expertise in Executive Coaching for Performance (EMCC Senior Practitioner) was developed as a member of Faculty at The School of Coaching, founded by Myles Downey, a pioneer in the executive and corporate performance coaching industry. As Faculty/Consultant/ Coach, he led Open Programmes and was responsible for consulting, designing, and delivering leadership performance programs in companies including; Sky, NFU Mutual, National Grid, British Gas, Freshfields, NHS East of England, and Lloyds TSB.