• Managing Partner


    Professor of Management Practice and leadership expert integrating science and academic/theory with real-world application to solve difficult problems and achieve results. John has extensive experience in diverse global business, corporate, economic, linguistic and cultural contexts.


    John Grisby FHEA CMBE CMgrMI MA

    John is both a Professor in Practice Leadership/Management and Managing Partner at Grey Matter Global Ltd., a leadership strategy consultancy for the fourth industrial revolution. He helps prepare/shift sports businesses and leaders from pre-digital age skills '3.0' to digital age '4.0'. He is an expert integrating unified science and academic/theory with real-world application to solve difficult problems and achieve results.

    Accredited and Certified to Consult, Design, Deliver, Assess, Diagnose and Enable

    HE Fellow
    (FHEA)

    Chartered Member
    (CMgr MCMI)

    Certified Management
    & Business Educator

    Sports Leadership/Management Development and Performance

    John was a (US) state ranked athlete in three sports. Like most athletes in the USA, he was introduced to physical and mental performance approaches in early development. He learned/developed approaches like mental focus, mental toughness and the 'Inner Game'. He later
    co-delivered a project with Myles Downey to establish the 'Inner Game of Coaching' in the world of professional sports coaching (football,
    rugby and tennis.

     

    Competitive Sports Experience (USA)

    • Ranked Ski Racer (State)
    • Ranked State Tennis Play Doubles (State)
    • Semi-Professional Collegiate Triathlete
    • Competitive Ultra Endurance Runner
    • Happily 'retired' and uncompetitive in sports since 1992
    John has published a practical guide book for next-generation leaders in sports, Games You Can Play - Experience the Meaning of Winning in Sports 4.0 (Michael Terrence Publishing 2019). He has published business and sport leadership articles internationally, which include; Chartered Management Institute Insights (CMI), Global Professional Tennis Coaching Association (GPTCA), International Journal of Sport Science and Coaching (IJSCC) English Rugby Football Union Technical Coaching Journal (RFU), and the Journal of London Football Coaches' Association (LFCA).

    Professor of Practice (Fellow HEA)

    John is a Professor of Practice at the University of Bedfordshire Business School. His works at faculty executive level with the Dean and Associate Dean to deliver the business school’s Employability and Enterprise and Practice-based strategy (UK/Europe/Middle East). His multi-faceted role combines advisory, consultancy, development, design, and deliver on a broad range of projects which include; Business School Impact System, Small Business Charter, Innovation Bridge, ICT Escalator, Innovation & Enterprise, Executive MBA UK/Oman (Part-Time), Executive Education and guest lectures.

    Corporate Leadership Strategy, Development and Performance (Executive Coach EMCC Senior Practitioner )

    His expertise in Executive Coaching for Performance was developed as a member of Faculty at The School of Coaching founded by Myles Downey a pioneer in executive and corporate performance coaching industry. As Faculty/Consultant/Coach he led Open Programmes and was responsible for consulting, designing and delivering leadership performance programmes in companies including; Sky, NFU Mutual, National Grid, British Gas, Freshfields, NHS East of England and Lloyds TSB.

  • More about Grey Matter Global Ltd.