• Sports Leadership

    (the fourth industrial revolution)







    "The possibility for a player, team, club or organisation

    to grow, develop and perform to their full potential

    is never greater than the quality of its leadership"







  • Bespoke Transformational Learning Expereinces

    Driving accelerated development, practice and breakthroughs


  • Grey Matter Global exists to help progressive leaders in sports

    build capacity and accelerate practice achieving

    sustainable results.

    We deliver world-class leadership capacity building with

    'best in class' methodologies - reducing failure to cope

    with '4.0' environments of complexity, change and


  • Purpose


    There are at least 9 agreed '4.0' leadership skills highlighted by the World Economic Forum and global industrial revolution plans.


    We consider a few to be more important than others, which is why we only focus on accelerating on accelerating leadership '4.0' capacity/capability in 3 specialist areas.

    1. Making Strategic Complexity Clear: a framework for understanding, approaching and designing solutions for problems that impact role, club, organisation and federation.


    2. Leading/Managing through Change: the fundamentals, principles and practices for managing and controlling change (strategic and day-to- day).


    3. Implementing Decisions Successfully: embedding ‘best in class’ methodology for problem solving and delivering opportunities.


    These 3 are recognised as '4.0' critical and outweigh others.


    We are experts at accelerating and embedding sustainable practice in these areas. Our purpose is to help leaders in sports achieve results in an increasingly complex world.


    *WEF Future of Jobs Report 2020

  • Three Leadership 4.0 Results Mechanisms

    A Results Mechanism is processes by which you achieve desired outcomes/results



    Sports Leader 4.0 Premium


    Sports Leader 4.0 Vantage Groups

    (Teams/Peer Groups )

    Sports Leadership Project 4.0


  • Meet Your Professor of Practice


    John Grisby FHEA CMBE CMgrMI MA

    John helps leaders in sports build capacity and accelerate practice to achieve results - reducing failure to cope with ‘4.0’ environments characterised by complexity, change and problems (i.e. the fourth industrial revolution).


    He's an industry consultant and academic Professor of Practice (Leadership). He's based in London and works internationally across multiple sectors. He has worked with leaders for the past 20 years across different sectors and parts of the world to help prepare/shift from pre-digital age skills '3.0' to digital age '4.0'.





    The books he writes speaks volumes about Professor Grisby's experiences of helping leaders’ transition to Industry 4.0; packed full of useful, practical advice, reading this this book is a prerequisite for those leaders seeking to adopt and exploit the 'digital thinking' now at our disposal. If you want success, read this book.

    I would highly recommend individuals, businesses, clubs, governing bodies and anyone wishing to progress their careers in sport to utilise John’s vast array of experience. John is a leading figure in sports and business leadership with decades of experience at a global level.

    John is one of the best sports business leadership resources in the market.

    John Grisby is an inspirational educator who has a unique understand of how to be successful in both business and sport. I had the pleasure of his advice and his insights and his expertise left us all incredibly impressed and inspired to do better, with a much improved game plan.

  • Connect