• Sports Leadership 4.0

    (the fourth industrial revolution)







    "The possibility for a player, team, club or organisation

    to grow, develop and perform to their full potential

    is never greater than the quality of its leadership"







  • Bespoke Practice Based Transformational Events

    Driving accelerated practice, development, and breakthroughs





    Grey Matter Global exists to help progressive leaders in sports

    build capacity and accelerate practice achieving sustainable results.

  • Purpose


    *Global institutions and governing bodies have identified the ‘Top 10’ sustainable and transformational leadership skills for the next decade.


    We consider 3 of the ten '4.0' critical at the moment, which is why we only focus on accelerating sustainable and transformational leadership practice in specialist areas.



    1. Making Strategic Complexity Clear: a framework for understanding, approaching and designing solutions for problems that impact roles, club, organization or federation (long-term strategic).


    2. Leading/Managing through Change: the fundamentals, principles, and practices for managing and controlling change (day-to-day process).


    3. Implementing Decisions Successfully: embedding ‘best in class’ methodology for problem-solving and delivering opportunities.



    We are experts at accelerating and embedding sustainable practice. Our purpose is to help leaders achieve results in an increasingly complex world.



    * These skills also fall under new emerging standards for leadership - World Economic Forum Job Skills 2022, UNPRiME (Principles for Responsible Management Education) and Sustainable Development Goals (SDGs).

  • Strategy | Execution

    Follow a structure and processes to achieve your desired outcomes/results



    Sports Leadership Premium (Sprint)


    Sports Leader Vantage Group


    (Teams/Peer Groups)

    Sports Leadership Project 4.0



  • Meet Your Professor of Practice


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    John Grisby FHEA CMBE CMgrMI MA

    John helps leaders in sports build capacity and accelerate practice to achieve results - reducing failure to cope with ‘4.0’ environments characterised by complexity, change and problems (i.e. the fourth industrial revolution).


    He's an industry consultant and academic Professor of Practice (Leadership). He's based in London and works internationally across multiple sectors. He has worked with leaders for the past 20 years across different sectors and parts of the world to help prepare/shift from pre-digital age skills '3.0' to digital age '4.0'.





    The books he writes speaks volumes about Professor Grisby's experiences of helping leaders’ transition to Industry 4.0; packed full of useful, practical advice, reading this this book is a prerequisite for those leaders seeking to adopt and exploit the 'digital thinking' now at our disposal. If you want success, read this book.

    I would highly recommend individuals, businesses, clubs, governing bodies and anyone wishing to progress their careers in sport to utilise John’s vast array of experience. John is a leading figure in sports and business leadership with decades of experience at a global level.

    John is one of the best sports business leadership resources in the market.

    John Grisby is an inspirational educator who has a unique understand of how to be successful in both business and sport. I had the pleasure of his advice and his insights and his expertise left us all incredibly impressed and inspired to do better, with a much improved game plan.

  • Connect