Sports Leadership 4.0
    (the Fourth Industrial Revolution)


    The difficult problems you couldn't solve yesterday,
    combines with the new challenges today and on the horizon tomorrow.
    It's 'sink or swim' in the perfect storm of sports 4.0

  • Purpose

    There are at least *9 different skills of ‘4.0’ sports leadership. All 9 skills are not equally important, some are more important than others.

    Of the 9 skills we consider 3 the most important, which is why we only focus on building sports leadership capacity/capability in 3 specialist areas


    1. Making Strategic Complexity Clear: a framework for understanding, approaching and designing solutions for problems that impact long-term strategy.

    2. Leading/Managing through Change: the fundamentals, principles and practices for managing and controlling change  (strategy + day-to- day). 

    3. Solving Difficult Problems: embedding ‘best in class’ methodology for solving 
    difficult problems (high strategy + day-to-day).

    These 3 are recognised as '4.0' critical and outweigh others.

    We are experts in these areas and our purpose is to help leaders in sports achieve results in an increasingly complex world.


    *WEF Future of Jobs Report 2020

  • Measure your Sports Leadership 4.0 Vital Signs

    and benchmark your ability to lead in sports '4.0'

    Coming soon


    Sports Leadership 4.0 is designed to build long-term leadership practice

    altExecutive and Professional Development



    Sports Leader's Premium




  • altExecutive Development

    for leaders who take growth personally


    Different ranges for different results

  • Meet Your Prof of Practice

    John Grisby FHEA CMBE CMgrMI M

    John is a 'hybrid' Professor of Practice (academia) and Managing Partner at Grey Matter Global Ltd (private sector). He helps prepare/shift leaders from pre-digital age skills '3.0' to digital age '4.0'. He is an author and works with leaders across many different industries and parts of the world to be effective in the 4.0 environment - which is characterised by complexity, change and problems.


    The books he writes speaks volumes about Professor Grisby's experiences of helping leaders’ transition to Industry 4.0; packed full of useful, practical advice, reading this this book is a prerequisite for those leaders seeking to adopt and exploit the 'digital thinking' now at our disposal. If you want success, read this book.

    I would highly recommend individuals, businesses, clubs, governing bodies and anyone wishing to progress their careers in sport to utilise John’s vast array of experience. John is a leading figure in sports and business leadership with decades of experience at a global level.

    John is one of the best sports business leadership resources in the market.

    John Grisby is an inspirational educator who has a unique understand of how to be successful in both business and sport. I had the pleasure of his advice and his insights and his expertise left us all incredibly impressed and inspired to do better, with a much improved game plan.

  • Connect